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Our Mission
FINISH THE FIGHT'S
COMMITMENT
At FINISH THE FIGHT, the power of conversation and tangible support is valued to combat the critical issue of suicide. The aim is to spark vital dialogues and normalize discussions around mental health and well-being.
FINISH THE FIGHT proudly donates 10% of all proceeds after merchandise cost to Stop Soldier Suicide — the only national nonprofit focused solely on reducing military suicide, with an aggressive goal to reduce the military suicide rate by 40% no later than 2030.
— Shannon Price, CEO
10%
Proceeds Donated
40%
Goal Reduction
2030
Target Year
If You Are Struggling
"STRUGGLING WITH
THOUGHTS OF SUICIDE?"
Healing · Support · Impact — Your journey begins now
BUNDLE & SAVE
Save 10% when you bundle — more gear, more mission.
Warrior Pack
$106.00
$95.40
Save 10%
FTF Coffee Mug
$29.00
Never Settle Always Strive T-Shirt
$39.00
FTF Baseball Cap
$38.00
Mission Kit
$98.00
$88.20
Save 10%
DTO Box Tee
$49.00
LOVE Box Tee
$49.00
Starter Pack
$77.00
$69.30
Save 10%
Endure & Conquer T-Shirt
$39.00
FTF Baseball Cap
$38.00
Full Kit
$190.00
$171.00
Save 10%
Fearless Hoodie
$84.00
Never Give Up T-Shirt
$39.00
FTF Coffee Mug
$29.00
FTF Baseball Cap
$38.00
Heads Up Pack
$78.00
$70.20
Save 10%
FTF Series 1 - Baseball Cap
$38.00
FTF Series 1 - 5 Panel Baseball Cap
$40.00
SHOP THE COLLECTION
Every purchase earns entries. Wear the mission. Enter the fight.
FTF Limited Series - DTO Box Tee
$49.00
Color
Size
FTF Limited Series - LOVE Box Tee
$49.00
Size
FTF Mug
$29.00
Style
Color
Size
FTF Series 1 - Never Give Up T-Shirt
$39.00
Size
FTF Series 1 - 5 Panel Baseball Cap
$40.00
FTF Series 1 - Baseball Cap
$38.00
Color
FTF Series 1 - Endure & Conquer T-Shirt
$39.00
Size
FTF Series 1 - Fearless Hoodie
$84.00
Size
FTF Series 1 - Never Settle Always Strive T-Shirt
$39.00
Size
FTF Series 1 - Snap Back
$38.00
Color
FTF Series 1 - Work More Earn More Hoodie
$84.00
Size
The FTF Series 1 - Born To Drive Crew Neck
$65.00
Size
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WHAT THE COMMUNITY SAYS
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