About Us

At FINISH THE FIGHT, the power of conversation and tangible support is valued to combat the critical issue of suicide. The aim is to spark vital dialogues and normalize discussions around mental health and well-being through a carefully curated line of suicide awareness-themed merchandise. FINISH THE FIGHT is committed to actively empowering individuals to be advocates for themselves and others, fostering a community that understands the importance of reaching out and offering hope. This commitment extends to veterans and service members, who face unique challenges in their mental health journey. FINISH THE FIGHT proudly donates 10% of all sales to Stop Soldier Suicide the only national nonprofit focused solely on reducing military suicide. This aligns with their aggressive goal to reduce the military suicide rate by 40% no later than 2030. Together, the goal is to ensure that those who have served the nation know they are seen, supported, and never alone in their fight.

- Shannon Price CEO